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RYAN O'TOOLE
COPYWRITER
Gamers need energy to stay up all night.
The highly anticipated GTA VI release also needs some more energy.
For this reason 5-Hour Energy is becoming VI-Hour Energy.
NEW FLAVORS
We're bringing Sprunk and E-Cola to real-life, the iconic in-game beverages.
CONVENIENCE STORE
A 6-Hour Energy Gas Station in Miami, Florida molded after GTA's filling stations.
IN-GAME ENERGY
We're putting 6-Hour Energy in the game.
Run, jump, fight, and drive with increased energy.
TWITCH STREAM
We're partnering with the world's most popular streamer Kai Cenat for a 6 hour GTA VI stream. He will of course be fueled by VI-Hour Energy.
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