top of page

True Crime fans get deeply invested in cases, especially when they are unsolved. We decided to launch a full-blown true crime investigation to uncover the truth about what really happened to Duo.

DECIPHER DUO

BURY THE LEAD

​On February 11th, Duolingo announced that its beloved mascot, 'Duo' the Owl, had been killed. 

We want to keep the true crime community on the edge of their seats by teasing a new story, including a Netflix documentary and popular true crime podcasts. 

DUO DECIPHERSerial
00:00 / 00:29
Untitled design (29).png

SOLVING THE CRIME

Listen to the podcast ad containing the clue.​​​

DUOLINGO PODCAST CLUESerial
00:00 / 00:18

Get rewarded with gems every time a clue is solved. 

Solve the clue by going into the Duolingo app to complete a lesson.​

Untitled design (14).png
Untitled design (28).png

REVEAL

The aforementioned documentary reveals that Duo had in fact faked their death. Duo is alive and well.

Untitled design (32).png

REWARD

letter 1.png

SOCIAL

Untitled design (19).png
Untitled design (23).png
Untitled design (22).png
Untitled design (24).png
Untitled design (27).png
Untitled design (26).png

AD: JENNIFER SAXENIAN

CW: RYAN O'TOOLE

bottom of page